From Dior to Dolce, UK parents are naming their babies after these luxury brands

The name of a baby can set the tone for the rest of their life, and it seems many British parents wants their little ones to grow up feeling fancy.

In 2024, grown-up names, names inspired by prominent feminists, scientists and musicians, and stereotypically ‘girly’ names for boys are predicted to be big.

And one trend that never fades is luxury, with some of the world’s premium brands servings as inspiration for UK mums and dads.

Childrenswear brand, La Coqueta Kids, analysed the top baby names in the country and compared them against a list of the top 50 luxury brands to find which ones appeared most.

The majority of those that made the rankings were fashion-related, with pricey car companies like Mercedes also making appearances (and proving that the name didn’t die out despite associations with the rowdy Hollyoaks character).

Alexander took the top spot for baby boys – influenced by the upmarket label and designer, Alexander McQueen – with 1,830 children given this moniker, followed by Louis (Vuitton) at 1,240 and variations on Ralph (Lauren) at 932.

For girls, Chanel, Dior and Armani were tied with 16 namings in a single year, yet only the latter two made it to the line up for boys. Valentina (the female version of Valentino) headed up this list, bestowed upon 202 baby girls, with Stella – like the fashion queen herself, Ms McCartney – a close second at 148.

Saint also proved popular across genders, and while this may be due to Kim Kardashian and Kanye West’s son, Yves and Laurent did also feature.

Want to get ideas for a boujee baby name? Look no further.

The most popular luxury-inspired baby girl names

  • Valentina: 202
  • Stella: 148
  • Celine: 104
  • Tiffany:62
  • Dior: 16
  • Chanel: 16
  • Armani: 16
  • Dolce: 10
  • Mercedes: 10
  • Saint: 4
  • Cartier: 3

The most popular luxury-inspired baby boy names

  • Alexander: 1,830
  • Louis: 1,240
  • Ralph, Ralphie, Ralphy and Ralphi: 932
  • Yves, Saint and Laurent: 72
  • Valentino: 57
  • Aston: 60
  • Bentley: 56
  • Giorgio: 30
  • Dior: 22
  • Armani: 15
  • Royce: 10
  • Ford: 8
  • Salvatore: 6

There were also a number of brand-adjacent names from outside the top 50 within the ONS data. The most recent official figures show that in 2022 there were 3,071 boys called Oscar (De La Renta), 1,325 Hugo (Boss), and 98 Kenzo.

Four babies were dubbed Erdem too, along with five Cavallis, 57 Calvins and 60 Astons.

Slightly less luxurious but no less iconic, 1,901 boys were given the name Tommy (Hilfiger), 408 were called Levi, and 908 parents seemingly took inspiration from the eyewear brand, Oakley.

Vivienne Westwood was a favourite muse of for girls’ names with 106 babies getting this moniker, as well as Alaia (like Azzedine) at 163, Nina (like Ricci) at 360 and Vera (like Wang) at 6.

Comnmenting on the findings, Celia Muñoz, Founder and Creative Director at La Coqueta said: ‘Baby names are a very personal choice and so taking inspiration from the things you love actually makes a lot of sense – even if it is fashion or cars! It is interesting that names are being inspired by fashion when fashion is often the one inspired by other sources.

‘This data seems to show that many parents are moving away from more traditional names and opting for more unique and stand-out choices.’

If it’s good enough for the stars, why not?

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