Oakley is gearing up to revamp the brand’s aesthetic and direction with Future Genesis. Described as a storytelling platform, the California sunglasses brand will use Future Genesis as a hub for sharing all of the innovations it’s working on, from technology to product design, along with exciting collaborations and partnerships. In tandem with the launch of Future Genesis, Oakley has […]

Marvel Studios has announced that a Black Panther animated series is in the works. Titled Eyes of Wakanda, the new projects was teased by Marvel exec Brand Winderbaum at an event to promote the upcoming second season of What If…? . The new project is a part of multiple series currently in production with director Ryan Coogler at the helm […]

Following the first NFL x OVO collaboration featuring Lil Wayne and Benny The Butcher for the campaign, the duo is back with another release for football season. The first collection drop featured co-branded letterman jackets and other apparel items in support of the Dallas Cowboys, San Francisco 49ers, New York Giants, Miami Dolphins, Los Angeles Rams and the Las Vegas […]

For its December Pop Culture Auction, Goldin, the leading collectibles marketplace, has now shared an interesting pair of sneakers up for auction. This December, a pair of Travis Scott‘s stage-worn Air Jordan 1 Low “Cactus Jack” custom sneakers will be available for one lucky bidder. The shoes are said to have been worn by La Flam during his 2023 Rolling […]

The “King of Mandopop” Jay Chou has officially signed on as Dior’s newest menswear ambassador. In the role, the Taiwanese artist, who is also a songwriter, director and actor, will now represent the French luxury label at key events and during public appearances. Per the House, Chou “embodies the spirit and singularity of

Serving as the oldest French luxury fashion still in operation, Lanvin has a long-standing commitment to classic elegance. However, like many houses in the luxury space, its identity has evolved within previous years in light of luxury’s proliferation of street-leaning styles and contemporary charm. However, the house is getting back to some of its core values with the reveal of […]

Independent Swiss watchmaker, MING, has unveiled its first book, A Quest For All Positions. The publication acts as a compendium of the first five years of its watchmaking, featuring over 50 references, alongside “much horological masochism and (mis)adventure.” Written by Jack Forster, Watchbox’s Global Editorial Director, the book is said to be filled with a variety of anecdotes, Easter eggs, […]

The New York bodega-inspired

Zodiac and Rowing Blazers have joined forces once again on another exclusive watch collaboration. At the heart of this release is a whole new reference with a tongue-in-cheek twist: the Super Sea Wolf World Time GMT watch. Drawing inspiration from the 1983 classic comedy, Trading Places, the collaborative timepiece is developed based on the fictional GMT that Louis Winthorpe III […]

This week, Google returned with a complex, sprawling new AI model dubbed Gemini. Wikipedia, meanwhile, reminded the tech industry of OpenAI’s dominance, revealing that “ChatGPT” was the most popular Wikipedia article of 2023, along with other statistics. Below, Hypebeast has rounded up the top tech stories of the week so you can stay up to date on trends in the […]