Industry veteran Jason Mayden is officially returning to Jordan Brand as their new Chief Design Officer. Prior to his most recent role as President of Fear of God Athletics, which he held for two years, Mayden held roles at Nike Inc. for nearly 14 years. He started with the Swoosh in 201 and ended his stint with the company in 2014 as their senior global design director of Jordan Brand.<\/p>\n
After Nike, Mayden was still very much involved in the footwear and fashion industry. His time at Nike Inc. saw him work on various projects, including the Air Jordan 2009 or the Air Jordan 24. Between Nike and Fear of God Athletics, Mayden focused on growing his own company and was even a visiting lecturer at USC’s Jimmy Iovine and Andre Young Academy. In 2017, he also founded children’s footwear brand, Super Heroic, on top of his own design collective, Trillicon Valley. Mayden parts ways with Jerry Lorenzo‘s Fear of God house just a year before Lorenzo has officially put out a single collection with adidas. In previous interviews by Lorenzo and even Mayden’s own LinkedIn profile, Mayden’s objective at Fear of God Athletics was really to negotiate the label’s standalone nature and multi-categorial product lineup.<\/p>\n