Kim Kardashian’s solutions-oriented underwear, loungewear and shapewear brand SKIMS has been named the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.<\/p>\n
In the partnership, SKIMS will tap into the aforementioned basketball associations’ massive communities to generate excitement and demand for its product offerings in a new sector. Details on what exactly that will entail remain sparse; however, the brand stated that it plans to show up “in unexpected ways” at key events, including NBA All-Star and the NBA In-Season Tournament.<\/p>\n
\u201cI am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kardashian. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.\u201d<\/p>\n
Jens Greder, co-founder and CEO of SKIMS, added,\u00a0 “The NBA\u2019s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports. Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of consumers and fans through basketball.\u201d<\/p>\n
The news comes after SKIMS launched its men’s division with a campaign starring NBA All-Star Shai Gilgeous-Alexander, as well as Neymar Jr. and Nick Bosa. The initial offering included three collections of everyday essentials, such as ultra-soft bottoms, tank tops and T-shirts.<\/p>\n
\u201cSKIMS has quickly become one of our most culturally-influential brands,\u201d said NBA Commissioner Adam Silver. \u201cWe look forward to bringi<\/u>ng NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”<\/p>\n