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Adults spend more time choosing a film than they do prepping for a date, choosing a holiday \u2013 and preparing for a job interview. A poll, of 2,000 movie enthusiasts, found 78 percent will spend up to an hour reading reviews, and 74 percent will take up to the same amount of time watching trailers.<\/p>\n
In comparison, only 35 percent spend the same amount of time preparing for a date, while just 39 percent will take this long deciding their next holiday \u2013 and as few as 36 percent will spend up to 60 minutes getting ready for a job interview.<\/p>\n
Key elements they consider when doing the research include the storyline, the length of the movie, and who the cast consists of.<\/p>\n
Sophia Ahmad, chief consumer officer at Sky UK and ROI, which commissioned the research to mark its free monthly ticket offering in partnership with Vue, said: “We know how much our customers love those goose-bump moments when watching a film they\u2019ve been waiting for, and we know choosing one can involve serious research.<\/p>\n
“This new offer gives people the chance to watch a movie on the big screen at no extra cost, all while still being able to enjoy an unrivalled line-up of films at home.”<\/p>\n
Londoners take the longest to ponder over a film choice, at 37 minutes \u2013 with one in three admitting they\u2019ve even snubbed friends for their taste in movies.<\/p>\n
But when it comes to the Scots, 18 percent don\u2019t ever look at reviews before pressing play on a film.<\/p>\n
Those aged 25-34 spend the most time reading write-ups (10 minutes) and watching trailers (nine minutes) \u2013 and are even the most likely to row with a partner about what to watch, compared to other generations (14 percent).<\/p>\n
And the over-60s take the least time to prepare, as they will only spend six minutes reading up on film reviews before making their choice.<\/p>\n
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Nearly six in ten (59 percent) said the professional opinion of a film critic motivates them to watch something they wouldn\u2019t have considered otherwise.<\/p>\n
But it was also revealed 47 percent would trust the opinion of their partner more than they would a critic when it comes to movies.<\/p>\n
Despite this, 58 percent have been left disappointed after watching a film that was given a five-star review by critics.<\/p>\n
For 17 percent, a bad meal would be less disappointing than a critically-acclaimed film that didn\u2019t meet expectations.<\/p>\n
And nine percent reckon they would get over their favourite sports team losing, quicker than they would having sat through a bad film that had received a lot of hype.<\/p>\n
Meanwhile, the same number (nine percent) would spend less time feeling disappointed if they had a serious holiday mishap.<\/p>\n
It also emerged 22 percent have previously been put off seeing a film they were excited, about because of a bad review.<\/p>\n
Nonetheless, 63 percent have watched something before that was rated poorly by critics \u2013 but had been pleasantly surprised.<\/p>\n
The study, conducted via OnePoll.com, also revealed comedies, science-fiction, and rom-coms are the genres people believe critics are the harshest towards.<\/p>\n
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