{"id":67150,"date":"2023-09-08T17:07:11","date_gmt":"2023-09-08T17:07:11","guid":{"rendered":"https:\/\/hotcelebon.com\/?p=67150"},"modified":"2023-09-08T17:07:11","modified_gmt":"2023-09-08T17:07:11","slug":"spend-a-day-in-the-life-of-roger-federer-as-he-celebrated-ons-newest-expansion-into-tennis","status":"publish","type":"post","link":"https:\/\/hotcelebon.com\/entertainment\/spend-a-day-in-the-life-of-roger-federer-as-he-celebrated-ons-newest-expansion-into-tennis\/","title":{"rendered":"Spend a Day in the Life of Roger Federer as He Celebrated On\u2019s Newest Expansion into Tennis"},"content":{"rendered":"

Ahead of the 2023 US Open, Swiss sportswear brand On and Roger Federer kicked off a new era in tennis for the brand. The sports apparel and footwear label began by cementing itself in the realm of running, providing top-tier, performance-maximizing products to athletes. Now, On is setting out to capture a new generation of fans through the sport of tennis.<\/span><\/p>\n

On\u2019s first tennis shoe, \u200b\u200bTHE ROGER Pro, launched in 2021, but the brand and Federer have now expanded that collection to seven different models, featuring the retro-fueled lifestyle sneaker, The ROGER Clubhouse Mid. This will lead into the brand\u2019s 2024 debut of its first-ever tennis apparel.<\/p>\n

1 of 4<\/span><\/span><\/span>2 of 4<\/span><\/span><\/span>3 of 4<\/span><\/span><\/span>4 of 4<\/span><\/span><\/span><\/p>\n

Launching its expansion into tennis one step further, the brand hosted a community-centered event at Fort Greene Park in Brooklyn on August 23, 2023 \u2014 which serves as just the beginning of a new chapter for the brand and its fans. \u201cWe\u2019re partnering with the best in the game. We\u2019re bringing innovative, high-performance footwear and apparel to a sport that\u2019s eager for newness. We\u2019re creating memorable experiences for our fans. And we\u2019re just getting started,\u201d said Marc Maurer, On Co-CEO.<\/p>\n

In March, On announced new partnerships with top players S\u0301wia\u0328tek, Shelton, and Brazilian athlete Jo\u00e3o Fonseca. Each of them plays a significant role in advancing On\u2019s prowess in the tennis industry \u2013 the two, along with Federer, are instrumental in the design and testing of On\u2019s new product innovations.1 of 4<\/span><\/span><\/span>2 of 4<\/span><\/span><\/span>3 of 4<\/span><\/span><\/span>4 of 4<\/span><\/span><\/span><\/p>\n

After two years of research, development, and testing with Federer, the brand is ready to bring high-performance footwear and apparel to tennis players and fans. To kick off the brand\u2019s further foray into tennis, Hypebeast spent a Day in the Life with Federer as he joined On to launch new footwear and surprise fans. First, he headed to the new On store in Williamsburg to greet shoppers, before heading to lunch, and then meeting S\u0301wia\u0328tek and Shelton at Fort Greene for some tennis. Ahead of an evening afterparty, Federer swapped out The ROGER Spins for his perforated ROGER Centre Courts, an everyday option for those on the go. \u201cIt\u2019s always great to meet fans and share my love of tennis,\u201d the tennis icon reflects.<\/p>\n

To shop the ROGER Collection, visit on.com or you can stop into one of the brand\u2019s 23 stores around the world.
\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ahead of the 2023 US Open, Swiss sportswear brand On and Roger Federer kicked off a new era in tennis for the brand. The sports apparel and footwear label began by cementing itself in the realm of running, providing top-tier, performance-maximizing products to athletes. Now, On is setting out to capture a new generation of fans through the sport of […]<\/p>\n","protected":false},"author":2,"featured_media":67149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\nSpend a Day in the Life of Roger Federer as He Celebrated On\u2019s Newest Expansion into Tennis - Hotcelebon.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotcelebon.com\/entertainment\/spend-a-day-in-the-life-of-roger-federer-as-he-celebrated-ons-newest-expansion-into-tennis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spend a Day in the Life of Roger Federer as He Celebrated On\u2019s Newest Expansion into Tennis - Hotcelebon.com\" \/>\n<meta property=\"og:description\" content=\"Ahead of the 2023 US Open, Swiss sportswear brand On and Roger Federer kicked off a new era in tennis for the brand. 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