Riyadh-registered Middle East and North Africa integrated media group SRMG has announced the launch of Asharq Documentary, an Arabic language, free-to-air factual channel available on a variety of platforms. <\/p>\n
Asharq Documentary joins a growing bouquet of channels gathered under the Asharq News Network banner, which also include Asharq News, Asharq Business with Bloomberg, and the soon-to-launch Asharq Discovery.<\/p>\n
SRMG said the creation of Asharq was in response to growing audience appetite for more long-form, high-quality documentaries in the MENA region. <\/p>\n
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The group said that according to an in-house study more than 80% of those surveyed in MENA wanted more and higher quality factual Arabic content.<\/p>\n
It also noted that its Asharq News channel has already aired over 400 hours of quality documentaries with strong viewing figures and positive audience engagement.<\/p>\n
“The MENA region currently lacks a comprehensive Arabic language documentary channel that delves into the topics shaping our world today,” said SRMG CEO Jomana R. Al-Rashid.<\/p>\n
“SRMG has seized the opportunity to expand into this untapped market by creating Asharq Documentary – a new free-to-air factual documentary multi-platform dedicated to uncovering the stories behind the trending headlines and delving deeper into the related facts and information.”<\/p>\n
The offering will feature both new content produced in-house as well as commissions and acquisitions.<\/p>\n
First acquisitions include America and the Taliban<\/em>, a three-part investigation that first ran on PBS’s Frontline program; Oliver Stone’s pro-nuclear energy film Nuclear Now<\/em>; Space War<\/em>, about the superpowers space race and Real Madrid<\/em>, about the history of the legendary Spanish soccer club.<\/p>\n
Asharq Documentary Manager Mohammed Al Yousei said the goal was to become the leading platform in the region for documentary.<\/p>\n
“Asharq Documentary will produce factual films covering a wide range of topics including politics, economics, business, and history. The multi- platform offers in-depth insights and analysis utilizing state-of-the-art technology in our production process, to bring the content to life,” he said.<\/p>\n
The channel will launch on September 3. <\/p>\n
Asharq Documentary will be accessible through a dedicated television channel and social media accounts, as well as through live streaming and on-demand services via Asharq NOW.<\/p>\n
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