Marathon is back! Snickers reverts to original name for limited edition

You will still occasionally hear people "of a certain age" accidentally say Marathon when they mean Snickers.

Snickers bars were called Marathon in the UK until 1990, when manufacturers Mars decided to make the name of the product the same worldwide.

But, for the next three months, you can live in the past again when you order the chewy peanut favourite.

Talking about the special Marathon retro edition Gemma Buggins, Brand Director, says: "Bringing the Marathon bar branding back for a limited time really was a no brainer.

"It’s a great way to celebrate over 85 years of Mars making chocolate in the UK and we hope this serves as a wonderful treat for fans of Snickers who remember when it was called Marathon!"

The limited-edition bars will be sold in packs of 4, priced at £1 per pack.

They’ll only be available in Morrison’s, so if you normally shop elsewhere you’ll have to make a special trip to get your nostalgia fix.

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It’s the second time Mars have played on Baby Boomers’ nostalgia with their branding. Starburst reverted to their original name, Opal Fruits, for a short time in 2008.

Cadbury did something a while back when they revived the cult favourite Tiffin bar in 2017.

Retro sweets have been increasingly popular for the last few years, with shops selling "a quarter of bon-bons" and the like springing up in many UK towns.

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The look of sweets has been shown to have a strong effect on how we perceive their taste. Skittles fans were shocked in 2018 when it was revealed that – whatever their colour – they all taste exactly the same .

It’s only when you look at the sweet first that your brain "decides" to taste a different flavour.

  • Morrisons
  • Mars

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