Is there an Easter egg shortage?

Where have all the Easter eggs gone? Angry shoppers share snaps of empty supermarket shelves – while one Waitrose customer jokes they ‘should have bought theirs at New Year’

  • Many Brit shoppers found themselves on unwanted Easter egg hunt this morning
  • Frustrated customers shared snaps of empty shelves at supermarkets to Twitter
  • Mumsnet thread started yesterday also saw many complain of egg shortages 
  • M&S and Asda warned shoppers they were running low in stock this week 

Shoppers have found themselves on an unwanted Easter egg hunt this weekend with many being met by empty shelves at supermarkets.

Britons who left it to the last minute to pick up their seasonal chocolate treats have vented their disappointment on social media, with many sharing photos and memes.

One Waitrose customer from Norwich shared a snap of bare shelves at her local branch, joking she should have bought hers at New Year, while a Tesco shopper dubbed Easter eggs the ‘new loo roll’ after people seemingly panic bought earlier in the week.

Meanwhile a number of Asda customers moaned they were unable to order an egg online and were told they could only pick one up in store, while a Mumsnet user started a thread after failing to pick up an egg from Sainsbury’s or Marks and Spencer.

Britons who left it to the last minute to pic up their seasonal chocolate treats have vented their disappointment on social media, with many sharing photos of empty shelves

Earlier this week M&S and Asda warned shoppers they were running low in stock of Easter eggs online and urged people to pick one up in store – where they’d also been flying off the shelves. 

A spokesperson for Asda said at the time: ‘Our chocolate eggs were so popular with the Easter Bunny this year that we’re running low,’ adding: ‘We still have eggs available in store but we recommend that shoppers don’t leave it to the last minute as we have seen a rise in demand this year.’

And an M&S representative said: ‘We predict this Easter to be our biggest ever and our eggs are selling fast so we recommend picking up your Easter favourites whilst you can.’

Today many who stopped by their local supermarket to pick up a seasonal treat were left disappointed, with one shopper tweeting: ‘Where have all the Easter Eggs gone? Two days ago I was tripping over them at the supermarket but today the shelves are empty.’

Today many who stopped into their local supermarket to pick up a seasonal treat were left disappointed, with one shopper tweeting: ‘Where have all the Easter Eggs gone? Two days ago I was tripping over them at the supermarket but today the shelves are empty.’

Another wrote: ‘So I may have left it too late to get Easter eggs. Asda have replaced their Easter egg aisle with crates of alcohol… I’m game but I’m sure the parents of the kids I need to buy for won’t appreciate it.’ 

And one remarked: ‘Brought my nephews to a super store Tesco earlier to pick their Easter eggs, the shelves were empty. They were full on Monday when I was there. Imagine panic buying bleeding Easter eggs? It’s like this time last year but with bog roll.’

One remarked their branch of Waitrose was full of ‘dads looking disconsolately at the denuded Easter egg shelves’, while another tweeted a snap of the misery, writing: ‘The Easter egg shelf in Waitrose just now. Thank God I missed the stampede.’  

Earlier this week M&S and Asda warned shoppers they were running low in stock of Easter eggs online and urged people to pick one up in store where they’d also been flying off the shelves

On the Mumsnet thread, which attracted 381 posts, one railed: ‘Just been to Sainsbury’s and Tesco too, none left! Happened with advent calendars at end of November too, they must be clearing stock earlier.’

‘Lidl only had dark chocolate this pm, luckily I had already bought mine,’ commented another. 

And one wrote: ‘Nothing in the Easter aisle at Asda by us either. I bought ours last week. But was shocked to see the aisle looking like the locusts have ravaged it.’ 

Though not everyone was sympathetic, with one Mumsnet user remarking yesterday: ‘They have been selling Easter Eggs for months/weeks, it’s Good Friday tomorrow with reduced trading hours, and the supermarkets are shut on Sunday so it’s a bit like expecting to get a Christmas tree on Christmas Eve.’

Others recommended trying smaller shops, with one writing: ‘Big supermarkets around me have practically sold out but I went to two smaller local style stores today, a Co-op and a Tesco Express and they had loads of varieties and loads of stock.’

A Mumsnet user started a thread after failing to pick up an egg from Sainsbury’s or Marks and Spencery, which attracted 381 posts

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