Fashion fans go wild for £350 Lirika Matoshi strawberry gown

Is this THE dress of the summer? Lirika Matoshi $490 strawberry gown that’s taken over Instagram can now be rented by UK customers from £47

  • Shoppers have gone wild for dress by New York based designer Lirika Matoshi
  • Head-turning pink midi dress with puff sleeves is covered in glittery strawberries
  • The gown is available for purchase for $490 or available to rent for £47 – £118 

Shoppers from across the globe have been adding some much needed summer flair to their post-lockdown wardrobes with a wildly popular head-turning dress. 

The elaborate pink midi dress by Kosovo Albanian designer Lirika Matoshi, who is now based in New York, features a tulle skirt and puffed sleeves and is covered in glittery strawberries. 

Fashion fanatics from all over the word have been swooning over the $490 dress, sharing glamorous snaps of themselves in the dress on Instagram and showing off their style on TikTok – with it’s tag gathering over 120 million views.

And if you don’t want to commit to buying the frock, it’s available to rent from fashion rental platform Hurr for £47 to £118, depending on how long you want to borrow it for. 

This influencer, from Miami, shared a gorgeous picture of herself posing in the popular Lirika Matoshi strawberry dress paired with a tiny red bag earlier this year

Blogger Alyssa, from Detroit, looked radiant as she posed in the street wearing the bestselling frock in May

One New Zealand based user shared a picture of his younger sister donning the dress on her 22nd birthday

The garment is perfect for adding a bit of drama to your summer wardrobe, and over 50,000 Instagram users have posted pictures of themselves wearing the bestselling dress. 

Sarah Ali Khalid, stylist and founder of fashion label Honeyz, told FEMAIL: ‘It’s clear why this summery dress has taken social media by storm lately – it screams Wimbledon! 

‘Many of our favourite celebs have been spotted in some seriously fabulous outfits at Wimbledon this year and this dress couldn’t be more perfect for the occasion. 

Laerke, from Copenhagen, looked ethereal as she sported the dress during a walk earlier this year

Instagram user Maddison, from Australia, looked incredible as she posed in a restaurant wearing the strawberry dress 

Australian user Aly shared a picture of herself wearing the bestselling dress to celebrate her 18th birthday

Blogger Kelly, from California, shared sweet snaps of herself wearing the frock during a summer getaway to Sequoia National Park

‘It also reminds me of something Holly Willoughby or Stacey Solomon would wear, both are known for their bold fashion choices and people are really catching on to their bold summer style.’ 

As for styling the dress, Sarah recommended teaming the look with parred back accessories and make up. 

‘People might think that styling such a loud dress such as this one would be difficult when actually it’s really simple! If you’re going to wear a statement dress, simplify your accessories. 

Madeline, from the US, looked stunning as she posed in a park wearing the popular summer dress

One user, from North Carolina, shared a picture of her sporting the gown at a restaurant last week 

This Instagram influencer, from New York, posed in the park wearing the stunning dress in April

‘I would recommend matching, neutral toned bags and shoes and depending on the occasion a fascinator would really accentuate this outfit.’ 

She added: ‘This is certainly an investment piece at the price point. So, if you’re looking for more affordable alternatives, search for a similar cut and shape rather than pattern. 

‘The plunging neckline, puffed sleeve and midi length are key to nailing this unique look.’

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