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Blame Greta Gerwig’s upcoming movie based on Mattel’s iconic toy — starring Margot Robbie in the titular role, and Ryan Gosling as her Ken — or perhaps Valentino’s all-pink-everything collection, but Barbiecore is taking over Hollywood in a big way.
In the past week alone, Megan Fox has stepped out in not one, but two different head-to-toe pink looks, complete with cotton candy-hued hair. Hailey Bieber posed for photos in a corseted mini in the same shocking shade. And Khloé Kardashian celebrated her birthday in a bubblegum-colored latex mini.
The inspiration behind all three stars’ looks, according to members of their respective glam squads? None other than a fashion-forward figurine who’s been around since 1959.
The timing of the saccharine-sweet trend — which has racked up more than seven million TikTok views — makes sense, considering we’ve been been treated to a steady drip of paparazzi photos from the set of Gerwig’s live-action “Barbie” flick in recent days. Who could possibly look at snaps of Robbie and Gosling roller-skating in neon workout wear and not want to add some color to their closet?
While Barbie and Ken might be a fictional couple, Fox and fiancé Machine Gun Kelly might as well be our real-life answer to the iconic doll duo.
At the red carpet premiere of MGK’s new Hulu documentary — appropriately titled “Life in Pink” — the punk-rock pair coordinated in rosy shades, with Fox choosing a Nensi Dojaka mini with floss-like straps and the “Bloody Valentine” rocker in a spiky blush-and-blue Chet Lo crop top that matched his hot pink hair.
“They should have been Ken and Barbie,” one Instagram user commented on stylist Maeve Reilly’s Instagram post featuring their outfits.
Meanwhile, Khloé’s not the only Kardashian on board with Barbiecore; sister Kim has been swapping her signature neutral wardrobe for pops of pink, posing on Instagram earlier this month in a Balenciaga hoodie and “pantashoes” in the hot hue. (North West, who snapped the pics and has been known to “complain” when her mom wears “too much black,” may have had a hand in the styling.)
But the brand truly leading the charge on Barbiecore is Valentino, whose fall 2022 collection was almost entirely comprised of fuchsia fashions.
Since debuting on the catwalk, looks in the house’s retina-searing “Pink PP” hue, which was developed in partnership with Pantone, have popped up on the likes of Lizzo, Saweetie, Drew Barrymore and Sebastian Stan, to name but a few.
Lizzo paired a Valentino mini with matching gloves, tights and heels for the premiere of “Lizzo’s Watch Out For The Big Grrrls” on June 3.
Getty Images for Prime Video
Saweetie showed off her abs in the collection’s bra top and ball skirt at the 2022 Grammys on April 3.
Drew Barrymore cut a dramatic figure on the Daytime Emmys 2022 red carpet on June 24 in Valentino.
Vanessa Hudgens wore a look from the collection while hosting the MTV Movie & TV Awards on June 5.
Getty Images for MTV
Sebastian Stan proved real men wear pink at the 2022 Met Gala on May 2.
On the same carpet, Nicola Peltz stood out in one of the same Valentino collection’s screaming pink gowns.
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