Cadbury "Worldwide Hide" Allows for a Colossal Easter Egg Hunt
It’s tech-meets-tradition with Cadbury‘s latest Easter initiative. Recognizing the limitations of social gatherings due to the ongoing pandemic, Cadbury along with VCCP are making use of Google Maps Street View for a virtual “Cadbury Worldwide Hide.”
Markéta Kristlová, the Senior Brand Manager at Mondelēz International commented: “This year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. There is something so generous in taking the time to hide an egg at Easter and we wanted to capture that in a way everyone could do. With travel restricted for a lot of us, the Cadbury WorldWide Hide takes the usual garden egg hunt and helps you travel the world in search of the Iconic Purple Cadbury Egg, hidden somewhere that is meaningful to you and the hider. We can’t wait to share it with everyone and make people feel a little more connected however far apart they may be this Easter.”
With this new promotion, people can hide Cadbury’s iconic purple chocolate eggs anywhere in the world for a loved one. Check out the commercial above to witness these house-sized virtual Cadbury Easter eggs. Those looking to take part can head over to the dedicated Cadbury Worldwide Hide website.
In other Easter news, Skittles camouflaged packaging makes for an “Impossible” Easter egg hunt.
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