Billie Eilish Brings Sustainable Sophistication to First Gucci Collaboration

Gucci has long been Billie Eilish‘s go-to label. The American singer-songwriter is often decked out head-to-toe in “GG” monogram, walking red carpets in eloquent designs and House signatures. If you’ve been waiting for Eilish’s first Gucci collaboration, you’re in luck because it’s finally here.

Sabato De Sarno has recently entered as Creative Director, bringing the century-old brand back to its luxurious roots. After celebrating the 70th anniversary of its Horsebit 1953 loafer with Xiao Zhan and Paul Mescal, Gucci is channeling innovation into its Horsebit 1955 bag.

Much like her previous partnerships, Eilish remasters the accessory with sustainability in mind. The classic bag is designed with asymmetrical outlines in animal-free Demetra fabrics for the first time. Demetra has gone through a two-year production process, ethically crafted by Gucci artisans in Italy.

The “Ocean Eyes” singer is captured in her natural habitat, expressing her fashion-forward personality in cinematic moments. She holds the bag in black leather and brown monogram, featuring chained straps alongside traditional Horsebit hardware.

Take a closer look at Billie Eilish’s Gucci Horsebit 1955 bag collaboration in the gallery above.

Elsewhere, the BFC’s 2023 NEW WAVE initiative highlights backstage creative talent.
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