Baby Star, atmos, and Reebok Come Together for Ramen Snack-Inspired Classic Leathers
After offering a first look at the upcoming Japanese Izakaya-inspired Nike Air Force 1 Mids, atmos Tokyo now joins forces with Reebok and Japanese snack company Oyatsu for special-edition Baby Star Ramen Reebok Classic Leather Sneakers. Baby Star Ramen is a popular savory crunchy noodle snack that’s been sold in Japan’s supermarkets and convenience stores since 1959. As part of a series of unconventional collaborations including a recently-introduced Babeer brew, Baby Star Ramen now dresses a pair of Reebok Classic Leathers in playful over-the-top iconography.
The upcoming sneakers feature white tumbled leather and off-white suede uppers with the brand’s cartoon mascots “Bei-chan” and “Hoshio-kun” printed on the heel counter. “Ramen” text is displayed on the lateral box cutouts, ramen snack visuals are teased on the side stripes and insoles, and pops of the brand’s yellow and red hues are featured on the inner lining and sole units. Rounding out the design is mismatched “Baby Star” and “Ramen” text on the heel tabs.
The pairs will go on sale via online raffle from August 29 to September 2 and at the atmos website September 3 for ¥13,200 JPY (approximately $96 USD).
Elsewhere in footwear, adidas’ adiFOM Q emerges in “Black/Orange.”
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