Scooter Braun Didn’t Want to Sign Demi Lovato At First
Demi Lovato and Scooter Braun are opening up about their partnership!
Last May, the 27-year-old entertainer signed with Scooter to be her new manager, and they recently dished on how it all went down.
“In the past, I projected my own abandonment issues onto other people, especially male figures that I looked up to as father figures,” Demi told Bustle about switching up her managers. “I had to reflect on, ‘What do I want my relationship with my manager to look like without enmeshing my own father issues onto him?’”
“I’ve been through that with Justin … I’ve been through that with Ariana, you know?” Scooter added about going through trauma and mental health struggles with artists. “I felt like, because I’ve been through that a couple of times with people who started off very young, I can understand [Demi’s] struggles a little bit.”
Scooter then revealed that during their first meeting, he was ready to not take her on.
“My intention was to be respectful and decline,” he said. “She was nervous … What I saw is that she needed someone who didn’t need her. And about halfway through the meeting, [my partner Allison Kaye and I] both looked at each other and instinctually kind of laughed. And then Allison texted me and goes, ‘You’re thinking the same thing I am.’ I knew I could help her. I knew Allison could help her. I knew that we were in a position, in our lives and our careers, that if Demi needed to take three years off, she can do that. And if Demi needs us to go and have an honest conversation and get her out of something, it doesn’t affect my reputation.”
“I was nervous because I wanted him to manage me so bad, and I was terrified of rejection,” Demi said. “Also, having gone through such a public overdose, I didn’t know if anyone would want to manage me after that.”
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