Meet the top ad agency search consultants

Good morning and welcome to Insider Advertising for March 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Meet the advertising consultants.
  • Maria Bartiromo’s Trump bet.
  • Unilever moves to Publicis.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Joanne Davis

13 top consulting firms that help decide which advertising agencies will win millions in ad spending

  • Patrick Coffee and Lindsay Rittenhouse identified 13 top consulting firms that help big marketers find new agencies.
  • Every year, billions in ad spending changes hands as advertisers pick new agencies to handle their business.
  • 2021 has been especially busy for agency searches, and consultants play a key role in that process.

Read the story.

Maria Bartiromo.Roy Rochlin/Getty Images

Fox News’ Maria Bartiromo bet big on Trump. Insiders say it’s a gamble that may destroy her career.

  • Fox News’ Maria Bartiromo is aiming for a coveted primetime slot as her next big career move, reports Claire Atkinson.
  • Her embrace of the right could give her a shot — but it could cost her corporate America.
  • The choice of new host is a high-stakes game for Fox News, which is trying to keep audiences tuned in post-Trump.

Read the story.

Unilever CEO Alan JopeUnilever’s CEO is grateful for mayonnaise

Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP

  • Unilever has moved a chunk of its North American ad business to Publicis — a big hit to WPP, Patrick and Claire report.
  • Sources say agency Arc Worldwide will now handle Unilever’s retail and e-commerce work.
  • The account is worth more than $30 million in annual revenue to WPP, sources said.

Read the story.

More stories we’re reading:

  • Meet 28 of the most popular fitness influencers on TikTok, ranked by the average number of likes their videos fetch (Insider)
  • Gen Z has started to reach gambling age and exclusive new research explores how their views on sports betting compare to Millennials’ (Insider)
  • Walmart is betting on a secret initiative called ‘Project Glass’ in the war against Amazon. See the full presentation outlining its plan. (Insider)
  • HBO Max’s strategy of releasing movies to theaters and streaming on the same day is very popular with consumers, according to a new survey (Insider)
  • PepsiCo wants to calm a stressed nation with Driftwell (Adweek)
  • YouTube reaches 120 million people watching on TV screens per month (CNBC)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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