Ellie Goulding & Juice WRLD Debut Music Video for ‘Hate Me’!

Ellie Goulding teams up with Juice WRLD in the official music video for their new single, “Hate Me“!

The 32-year-old singer enlisted Saam Farahmand to direct the brand new clip, the dark and ominous video mirrors the song’s lyrics, elegantly playing on the concept of the negative side of social media at the end of a relationship.

“The truth of the matter is that humans are crazy and do fucked up things to people, and that’s the truth,” Ellie told Zane Lowe during a recent interview. “I realized that I can always try and wear these rose-tinted glasses when it comes to my own past relationships or my friends’ relationships, but actually when it comes down to it some things are just really messed up. Sometimes I think you need to hear that. You need to hear it…to sort of validate your own situation, and it happens a lot. I played it to Juice Wrld, he loved it and wanted to be involved.”

Hate Me” serves as the follow-up to Ellie Goulding‘s “Sixteen.”

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